Global fitness race organiser, HYROX, has announced that nutrition brand, foodspring, will be the Official European Nutrition Partner for its 2022-23 season in the UK, Germany, Austria, Switzerland and Spain.
The move by the two German-born companies is billed as a perfect pairing… ‘foodspring’s varied product range with a focus on ultra-high quality and performance-oriented formulations are the perfect tool to fuel HYROX training sessions, optimise recovery and enhance progress both on and off the race track.’
The 2022-23 HYROX season will see 24 races across the UK, DACH region (Germany, Austria, Switzerland) and Spain.
Christian Toetzke, Founder and CEO of HYROX, said “Following a fantastic 2021-22 season, particularly with hugely successful market entries in the UK and Spain, we are thrilled to announce foodspring as our regional nutrition partner for the upcoming season.
“We pride ourselves in working with brands that support our values in ensuring HYROX training and race day are made as simple as possible for every athlete. HYROX is for everyone, and we believe foodspring provides products that work for every athlete’s goals in the race, whether that be doing a relay with friends or making it to the World Championships.”
foodspring will have various activations at all HYROX European races… ‘elevating and enhancing the full HYROX race day experience with a dedicated workout station and take-over of the recovery zone, where racers can relax and recuperate with foodspring’s products.’
The nutrition firm will also run an experiential booth in the vendor village, where racers and spectators can sample its products.
Christian Toetzke continued “Competing at a HYROX event requires dedicated training time, supported with the correct fuel to recover as well as perform, so you can get the most of each session and, therefore, the most out of race day.
“We are looking forward to having foodspring present at all our events so more people can experience the value in supporting their training with foodspring.”
www.hyrox.com
www.foodspring.co.uk
