Italian cycling apparel firm Castelli celebrated a new flagship store opening in Girona, Spain, with a public all-day event on Saturday, October 15. The store opening event included a social gravel ride and an evening opening party.
Several of the brand’s professional and ex-pro athletes participated, including Nathan Haas, Sandra Alonso, Rory Sutherland, and Fran Ventoso, among others. The event was also attended by Spanish and international cycling media.
Located at Carrer Nou 25, on one of the Girona’s main shopping streets, the 275 sqm space has been designed to showcase the Castelli product range along with the brand’s cycling.
In a release, Castelli added… ‘The spacious store is designed to showcase the products with a full ‘complete the kit’ experience and plenty of fitting rooms. Multiple LED displays around the store add further product and brand enhancement, highlighting the latest product stories.
‘The store also features a small cycling heritage space celebrating some of the many teams and athletes Castelli has outfitted over the years. A knowledgeable, passionate, and friendly staff team is on hand to answer any questions and assist customers in selecting the perfect kit.’
The store will become a meetup location for regular rides and other Castelli events and activities, including evening talks, technical ‘how to dress’ tutorials, and Zwift events.
The store will aim to blend the digital with the physical to create a unique and immersive consumer retail experience. This includes providing complete product information immediately at customers’ fingertips via dedicated digital display screens.
The flagship store is already selling Castelli’s new 2022 Fall/Winter collection, and by the end of 2022 it will introduce a designated custom clothing space with a configurator for customers to customize and design their personal jersey or team kit.
The customer experience will be further enhanced by a dedicated mechanic workshop space so customers can have a complete bicycle tune-up while they browse the Castelli range.
“There has never been any doubt about finding the perfect location for Castelli’s first flagship store; Girona is our ‘second home’,” said Steve Smith, Castelli Brand Manager. “Over the past few years Girona has become the Mecca for cyclists. At least once in your cycling life you need to make a pilgrimage to experience the roads, trails and culture of Girona.”
“And, while the news has been all about shops closing after the pandemic shakeout, we are excited and confident that the right kind of physical brand and product presence still has a powerful role to play in delighting customers and building long-lasting brand relationships.”
Castelli Girona Store
Carrer Nou 25
17001 Girona
Spain
Open Monday to Saturday – 10:00-14:00 CET, and 15:30-19:30 CET
