Drops Cycling has commenced its eighth season and announced new co-title sponsors and a new team name – Lifeplus – Wahoo – for the 2023 and 2024 seasons.
Previously named the Le Col Wahoo team (and prior to that known as DROPS Le Col supported by Tempur), the team has now added Lifeplus, a wellness company, alongside long term partner Wahoo Fitness. The team has also confirmed invitations to all the Women’s World Tour races for 2023.
The international team was launched in 2016 and has become Britain’s most successful women’s cycling team.
Lifeplus – Wahoo will be racing and training with the full Wahoo ecosystem – the KICKR smart trainer, ELEMNT GPS devices, TICKR X Heart Rate Monitor, Wahoo POWRLINK ZERO power meter pedals, RIVAL watch, and the virtual cycling platform Wahoo RGT.
Mike Saturnia, CEO at Wahoo Fitness said “At Wahoo we are committed to supporting the team and we’re incredibly excited to be working alongside Lifeplus to support the team going forward into 2023 and 2024.
“I have no doubt that the team will achieve amazing results in the coming years, and we’re glad to be a long term supporter and to welcome Lifeplus.”
Team General Manager, Tom Varney, said “I am absolutely delighted to welcome Lifeplus on board as a title sponsor this year and thank Wahoo for their continued, long term support.
“It’s with this backing that we can put our plans into action and continue to develop the team with the values we share. Additionally, we look forward to adopting the Lifeplus products and the Wahoo ecosystem into our riders’ training and racing to enable them to get the most out of themselves on and off the bike.”
Lifeplus – Wahoo has announced the final squad for 2023. Riders include: Ella Harris, Eluned King, Typhaine Laurance, Maddie Leech, Mariia Novolodskaia, Kate Richardson, Kaja Rysz, Karin Söderqvist, April Tacey, Babette van der Wolf, Margaux Vigié and Ella Wyllie.
www.WahooFitness.com
www.lifeplus.com
