The USA Triathlon Foundation has unveiled Elevate 2028, the charitable organization’s 2023-2028 strategic plan. This outlines a path toward increasing philanthropic support, encouraging a culture of philanthropy, and providing a greater impact for donors and members of the multisport community.
The USA Triathlon Foundation raises funds for and makes grants in support of three pillars – encouraging youth participation, inspiring pathways to access and inclusion, and igniting Olympic and Paralympic dreams. Grants are provided to individuals, organizations and initiatives across the USA that are dedicated to transforming lives through swim, bike and run.
“Elevate 2028 lays out the USA Triathlon Foundation’s holistic approach to fundraising, from creating and enhancing meaningful opportunities to support, developing a culture of advocacy, bringing philanthropic impact to life, and maintaining operational and financial stability, among other areas,” said Alex Egan, Chair of the USA Triathlon Foundation Board of Trustees.
“The USA Triathlon Foundation Board of Trustees is looking forward to helping create a brighter future for our sport and community through philanthropy.”
Dr Gabe Cagwin, President of the USA Triathlon Foundation and USA Triathlon Chief Advancement Officer, said “We’ve seen extraordinary growth in both fundraising and grant making, and that is a credit to the passion of the thousands of individuals, families and organizations across the country who care deeply about the sport and community.
“But we have a lot of work still to be done and Elevate 2028 will guide us toward our lofty goals and the ensuing transformational impact we can collectively have.”
To develop Elevate 2028, the USA Triathlon Foundation assembled a working group representing the foundation’s Board of Trustees, USA Triathlon’s Board of Directors, USA Triathlon and foundation leadership teams, donors and athletes.
A professional facilitator with experience in fundraising and the Olympic and Paralympic movement guided the conversations. USA Triathlon CEO Victoria Brumfield led the process, which began in May 2021 and culminated in December 2021, and covered the organisation’s mission and vision statements to its pillars of support to its strategies and tactics.
To advance the mission and vision through 2028, the organization will focus its time, energy and effort in three key areas. Each area of focus is bolstered by specific strategies, which are outlined in detail within Elevate 2028. USA Triathlon will support these three key areas.
- Maximize Best-in-Class Donor Development: Ensure meaningful experiences and provide customized opportunities for donors to give to a cause they believe in, have an affinity for and are passionate about.
- Enhance Awareness, Engagement and Connection: Convey the mission and share the value of the Foundation, drive philanthropic support for its pillars, and inspire a culture of philanthropy throughout the triathlon/multisport community through storytelling, experiences and personal communication.
- Ensure Financial Stability: Focus on financial growth and operational excellence to make a meaningful and lasting impact on the sport and those we serve.
www.usatriathlonfoundation.org
