Marc Lauzon, founder of leading bicycle logistics company, TriBike Transport, has launched THRU, a new sister company offering bicycle delivery to and from brands and retailers, and directly to consumers.
The formal launch of THRU follows a pilot of the firm’s flagship ‘Ready to Roll’ bike shipping service, which… ‘delivers a professionally assembled bike instead of a bike in a box.’
Over the past 18 years, TriBike Transport has established a reputation with triathletes for delivering bikes to events. Leveraging its experience, THRU kicks-off its business by partnering with an array of top tier brands.
Partner brands include: American Bicycle Group (Litespeed, QR and OBED), ENVE, Cinelli, and Ventum. Meanwhile, Contender Bicycles of Salt Lake City, Utah, and Above Category of Sausalito, California, are two top-tier bike shops that have also signed on as launch partners.
A released noted that… ‘For approximately the same cost as shipping with general logistics providers such as UPS, FedEx and DHL, THRU will collect fully assembled bicycles from manufacturers or retailers and will deliver them to their final destination be that an end consumer or retailer.’
THRU will also manage collecting and processing returns from consumers. The manufacturer or shop shipping the bike saves on the cost of packaging and labour,while the consumer receives the added value of white glove delivery from THRU’s trained technicians.
The key to THRU’s value proposition is that bicycles do not need to be packed in any way. Instead, they are transported in THRU’s vans that are equipped with a unique, patent pending rack system.
After transporting over 150,000 bikes in the past 18 years, THRU’s founder Marc Lauzon has developed a rack system that minimizes the chance that fully assembled bicycles will be damaged during transit.
“Since 2005, athletes have trusted us to deliver bicycles to events that they have invested an incredible amount of time and money in,” said Lauzon. “In those 18 years we have developed a process and system for transporting bikes that is unmatched in every way; be it the consumer’s experience, the lack of damage to the bikes, or the end cost.
“By focusing our business 100% on the cycling market, we are able to deliver a much better experience than common carriers for less overall expense.”
THRU is currently shipping bicycles for launch partners and will continue to expand throughout this year. As part of that expansion Lauzon has also initiated a fundraising round. Interested parties can contact marc[at]thru.bike for more information on how to participate in the investment round.
