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Eurobike 2023 showcases new bicycle industry trends

From bike subscriptions, to new braking systems, drive systems for light e-bikes and integrated gearbox shifting, numerous bike and mobility industry innovations are being showcased at the Eurobike show.

With over 1,900 exhibiting companies from 62 countries showcasing their products, the 31st Eurobike is confirming its importance as a platform for the international bike business. The flagship trade fair in Frankfurt am Main, Germany, is running from June 21-25, 2023.

Selected innovations on show at Eurobike include…

li:on Bikes
Tony Martin and Marcel Kittel are not only two former world-class professional cyclists, but also young dads. Following their retirement from the sport, the two have now dedicated themselves to the children’s bike segment after founding li:on Bikes. The founders of the young company aim to raise awareness of their brand with its innovative production concept and fresh design.

Riese & Müller
As a premium manufacturer, Riese & Müller creates some of the most sought-after bicycle models on the market. With its bike subscription, the company now offers a new way to rent an e-bike from Riese & Müller for a fixed monthly price for a certain period of time – with comprehensive service included.

Simplon and Pinion
With the market launch of its 18-speed gearbox shift system, the founders of Pinion helped to revolutionize the bicycle market some 13 years ago. At Eurobike, Pinion is now presenting its first e-bike drive system with an integrated gearbox shift system.

Magura
With a combined braking system (CBS), braking force is automatically distributed between the front and rear wheels at an optimal ratio. At Magura, this technology will now also be presented at Eurobike for new brake systems for the rapidly growing cargo bike segment.

The 31st Eurobike opens to trade visitors from Wednesday, June 21 to Sunday, June 25, 2023 from 09:00 to 18:00 CET. The Festival Days – Saturday and Sunday – are intended for all bike fans.

www.eurobike.com