Italian bike firm Pinarello has been unveiled as the Tour of Britain’s king of the mountains partner for 2023.
This year’s race, which begins in Greater Manchester on Sunday, September 3 , features 16 categorised climbs, including the Ramsbottom Rake, Rhigos, and Caerphilly Mountain.
Former winners of the British tour’s king of the mountains jersey include Tour de France champion Andy Schleck (2006), British star Ben Swift (2007) and pioneering African rider Nic Dlamini (2018).
Pinarello will also become the official bike brand of the UK’s leading pro cycling race as part of the new partnership. In a promotion, one race fan will win a Pinarello x3 bike worth £4,500.
Joe Deacon from Pinarello said “It was an easy decision for Pinarello to partner with the Tour of Britain for 2023. Our DNA is in racing but Pinarello are about more than history: we are about the future. This partnership will hopefully inspire the next generation of cyclists in the UK and around the world.”
Hugh Roberts, Tour of Britain Executive Chairman, said “We know that our fans love Pinarello; this, combined with how natural a fit their innovative, performance-driven, race-winning bikes are when it comes to climbing, made them the perfect king of the mountains partner for the 2023 edition.”
Pinarello bikes will also be ridden by INEOS Grenadiers and Bolton Equities Black Spoke, two of the 16 teams competing in this year’s race.
The Tour of Britain 2023 covers eight stages and over 1,200 kilometres of racing around Great Britain. Following the Greater Manchester Grand Départ, the race will visit North Wales, East Yorkshire, Nottinghamshire, Suffolk, Essex, and Gloucestershire.
This year’s champion will be crowned in Caerphilly, Wales, following an undulating stage in South Wales.
This is the 19th edition of the race, and it forms part of the UCI ProSeries. A predicted 1.5 million spectators are expected to watch the 16 teams in action, capitalising on the free-to-attend nature of the event.
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