Indoor cycling platform ROUVY has announced a partnership with premium bike manufacturer Festka to introduce its bikes onto the platform.
From now until September 17, 2023 (the end of the 2023 La Vuelta a España), riders on ROUVY can hop aboard a virtual Festka Spectre and use it to ride a selection of La Vuelta stages and other virtual routes around the world.
For the duration of La Vuelta, ROUVY users can head to their virtual garage and select the bike for free, after which time the bike will be available for purchase by using riders’ virtual currency.
“Riding on an indoor trainer has never been more enjoyable,” said Michael Moureček, CEO of Festka.
“ROUVY ‘s acclaimed innovative approach and attention to detail virtually reduce the difference between indoor training and riding outside, moving the former onto another level. The chance to test ride a unique bike in ROUVY’s augmented reality environment is an opportunity that would be a pity to miss.”
Petr Samek, CEO of ROUVY, added “I am thrilled about this partnership with Festka, a true pioneer in premium custom bicycles. This collaboration brings together ROUVY’s advanced virtual cycling experience and Festka’s exceptional craftsmanship. It’s a unique moment where technology and artistry meet.”
The inclusion of the bike brand in the virtual cycling platform is the latest in a series of collaborative initiatives between ROUVY and Festka. The Czech bike brand has been used in ROUVY’s latest TV advertisement as the brand seeks to grow its user base.
