Australian firm PILLAR Performance showcased its range of micronutrition products to athletes at the recent IRONMAN World Championship held in Nice, France. Alongside an expo appearance, PILLAR also confirmed the availability of its products in both France and Spain.
The launch into France and Spain marks another milestone in the company’s international expansion, having recently set up distribution in the USA and UK.
The IRONMAN World Championship in Nice provided PILLAR with a platform to introduce its micronutrition products to a diverse audience of athletes, coaches, and endurance enthusiasts. The company’s poster-product is Triple Magnesium, which is claimed to deliver the most bioavailable and potent ratio of magnesium forms, combined with a unique flavouring mechanism.
Triple Magnesium’s micronutrition combination is claimed to offer a number of benefits to athletes, including:
- Better deep sleep performance – Quality sleep is essential for recovery and performance. Magnesium supports relaxation and can help improve sleep quality, aiding athletes in getting the rest they need.
- Enhanced muscle function – Magnesium is key for muscle contraction and relaxation. Triple Magnesium helps muscles operate optimally during training and competition.
- Reduced muscle cramps and fatigue – Athletes may experience muscle cramps and fatigue, especially during endurance events such as IRONMAN. Triple Magnesium’s balanced formula can help alleviate these issues.
According to PILLAR… ‘The efficacy is now immediately measurable via health tracking wearable technology. The product is undergoing peer-reviewed publication, directed by PILLAR Head of Research, Dr Dan Plews, a world renowned heart rate variability (HRV) researcher and endurance nutrition expert.’
Founder & CEO Damien Fitzpatrick said, “We are thrilled to have had the opportunity to introduce our products to athletes from across the world at such a prestigious event.
“The positive feedback and interest we received reaffirm our commitment to delivering solutions for athletes when it comes to micronutrition. It was also a great opportunity to announce that PILLAR products are now available in France and Spain, making it even more convenient for athletes in these key regions to access our products.”
