PaceUp Media, the PR and marketing agency for cycling and endurance sports, has announced an international strategic partnership with Stardue Group, the Italian parent company to bike brands Basso and Lee Cougan.
Founded in 1977, Basso Bikes started with a single steel frame, hand-built to order by Alcide Basso. Stardue’s other bike brand, Lee Cougan, was founded in the same year, although hails from Illinois, USA. With a heritage in American mountain biking, the Lee Cougan brand was first imported into Europe by Stardue, before being taken in-house in the early 2000s.
PaceUp Media will lead in shaping the narrative and amplifying the presence of the Basso and Lee Cougan brands worldwide. PaceUp will be responsible for crafting and executing PR campaigns, managing media relations, and driving strategic communications initiatives.
Leonardo Basso, Marketing Director of Stardue Group, said “Teaming up with PaceUp Media is a thrilling step forward for our brands, Basso and Lee Cougan. With PaceUp joining forces with our marketing team, we are poised to weave compelling narratives around our brands, engage with passionate cyclists, and forge robust connections with international media outlets in the dynamic world of cycling.”
www.bassobikes.com
www.leecougan.com
www.paceupmedia.com
