Strava, the leading digital community for active people with more than 120 million athletes, has announced a new platform integration with Finnish smart tech firm ŌURA.
The ŌURA smart ring tracks over 20 biometric signals, all from the finger. Slightly chunkier than a standard ring, ŌURA acts as a comprehensive health tracker – monitoring metrics during sleep as well as during activity, analysing heart rate alongside overnight blood oxygen levels.
The aim of the integration is to provide Strava users with a more complete picture of their athletic performance and improvement.
Strava noted that, as a result of the integration… ‘Athletes now are able to bring their passive health scores in recovery and sleep together with their active lives for a more holistic approach to their training and well-being.
‘By coupling an athlete’s pre-exercise and post-exercise efforts with activity performance, Strava is connecting health inputs from more devices to tell the full story of an athlete’s performance and improvement.’
“Chasing your personal best means nurturing your entire well-being,” said Zipporah Allen, Chief Business Officer at Strava. “That’s why we’re dedicated to integrating trusted partners into Strava, ensuring our athletes have the tools they need to optimise every aspect of their active lives.”
Integration with Oura allows a Strava user’s data to be shared into a selected Strava activity. Athletes can navigate to the Oura app, select the media to share, and finally, choose the Strava activity to pair it with.
Oura integrated activities will appear as complementary media, similar to an image or video, on Strava. Strava added that athletes can benefit from this latest integration through:
- A complete performance view: see a holistic view of active life and how each effort contributes to an end goal.
- Seamless integration: replace screenshots and multiple activity uploads with a streamlined experience that also makes it easier for athletes to deepen their interconnectivity and engagement with Strava.
- Community inspiration: be motivated by the Strava community to sleep and move optimally.
www.strava.com
www.ouraring.com
