London-based sports agency, Mongoose Sports & Entertainment has announced its appointment as Mark Cavendish’s PR firm. Mongoose will work with Tour de France stage winner Mark Cavendish and his management agency ARETÉ, focusing on his farewell tour and final year as a pro on the bike.
Mark Cavendish will attempt to break his own record this summer and become the solo record holder of the most stage wins in the Tour de France. Mongoose and ARETÉ will be following & amplifying his journey through a comprehensive PR and social media campaign as he nears the end of his time in competitive cycling.
ARETÉ Founder and CEO Simon Bayliff, said “After a competitive pitch process, we are delighted to start working with Mongoose Sports & Entertainment. Their passion and creative ideas stood out and we’re excited to start the relationship. Throughout the process Mark was consulted and he was impressed with the finer details Mongoose brought.”
Mongoose Managing Director, Communications, Lucy I’Anson, said “It’s really exciting for Mongoose to partner with ARETÉ to work on Mark Cavendish’s farewell tour. We’ve been long-time fans of Mark; his story is amazing and we cannot wait to help him share it in the way it deserves.”
