Pelotan, the sunscreen brand engineered for athletes, has announced that elite triathletes Kristian Blummenfelt and Gustav Iden have joined the company as athlete investors. This partnership comes at a pivotal moment as Pelotan embarks on an investment round aimed at expanding into the US market.
Engineered with endurance sports in mind, Pelotan’s products offer long-lasting and sweat-resistant protection to help keep athletes safe under the sun. The company notes that it is trusted by Olympic champions, Grand Tour winners, IRONMAN champions, running and mountain sport legends and numerous world, European and national champions across the world of sport.
Norwegian athletes Kristian Blummenfelt and Gustav Iden, both celebrated for their achievements in the world of triathlon, offer expertise and credibility to the Pelotan brand. Blummenfelt is an Olympic gold medallist, World Triathlon Championship Series world champion, IRONMAN World Champion and IRONMAN 70.3 World Champion; while Iden is a two-time Ironman 70.3 World Champion and IRONMAN World Champion.
Pelotan adds that the partnership with Blummenfelt and Iden aims to not only enhance product development but also promote the importance of sun safety among athletes globally.
Kristian Blummenfelt said “As athletes who spend countless hours training and competing outdoors, sun protection is crucial. Pelotan’s high-performance sunscreen has been a game-changer for us, providing reliable protection without compromising our performance.
“We’re excited to invest in a brand that shares our commitment to excellence and athlete well-being, especially as Pelotan prepares to enter the US market.”
Gustav Iden added “Pelotan’s focus on creating products specifically for athletes aligns perfectly with our needs. Their innovative formulas ensure we stay protected even during the most intense training sessions and races.
“We’re proud to support and invest in a brand that truly understands the demands of our sport and is now poised to make a significant impact in the US like it has in Europe.”
Pelotan’s CEO, Tom Austen, said “Having Kristian and Gustav as athlete investors is a significant milestone for Pelotan. Their endorsement and investment validate our mission to deliver superior sun protection products tailored for athletes and, ultimately, protect every athlete from the sun.
“Kristian and Gustav are synonymous with peak-performance and considering every detail in the pursuit of their goals – so their confidence in Pelotan is telling. As we begin to raise our first external investment to expand into the US market, their involvement will be instrumental in our growth and innovation efforts.”
