Built For Athletes has been named as the official backpack and luggage supplier for HYROX Europe. The new partnership builds on an existing synergy between the two brands, with Built For Athletes bags already an accessory used by a number HYROX athletes.
The partnership will see an exclusive HYROX collection consisting of four pieces, including a new 35L backpack size, and recently introduced product, the Crossbody Bag, catering to the needs and preferences of athletes on race day and whilst training for HYROX.
Over the past 18 months, Built For Athletes notes that it has been a steadfast presence at HYROX events… ‘becoming a part of the HYROX identity, in line with the global fitness racing phenomenon’s exponential growth, welcoming over 175,000 participants in the 2023/24 race season.’
Nick Costello, Founder and Creative Director at Built For Athletes, said “This partnership with HYROX is a pivotal milestone for Built For Athletes. HYROX has rapidly become a household name in the fitness sphere, and it is fitting that Built For Athletes is now part of this remarkable journey.
“Our association with HYROX’s dedicated and expanding community highlights our commitment to establishing a strong presence in multiple fitness realms. We are proud to contribute to HYROX’s story and look forward to continuing our support through our roster of incredible athletes.”
Christian Toetzke, founder of HYROX, added “We are excited to officially partner with Built For Athletes, a brand that shares our commitment to enhancing the race experience for our competitors. Built For Athletes’ dedication to quality and their support of both professional and amateur athletes make them an ideal partner for HYROX.”
Built for Athletes ambassadors include Graham Halliday, who excelled at the 2023 HYROX World Championships; Jake Dearden, a HYROX Master Trainer with a world record for competing in the most HYROX races in 48 hours; and Zara Piergianni, a record-breaking British Elite 15 athlete.
The new four-piece collection will available to purchase at the HYROX Worlds and at every European event from the start of the 2024-25 season:
- HYROX x BFA 35L Backpack Pro: £160 / US$200
- HYROX x BFA 60L Duffel Bag: £175 / US$220
- HYROX x BFA Keychain: £8 / US$9
- HYROX x BFA Cross Body Bag £45 / US$55
The full four-piece collection will be available to buy from September 2024 via builtforathletes.com and HYROX.com.
www.HYROX.com
www.builtforathletes.com
