At the 32nd edition of the Eurobike trade show from July 3-7, 2024 in Frankfurt am Main, Germany, special conferences for retailers and e-commerce are set to take place.
The conferences are being presented and curated by partners across the respective sectors.
Retail: Sales & Services (Friday, July 5)
Trade magazine SAZ Bike and trade association VSF will be presenting a conference for specialist bicycle retailers. During a number of sessions, retail consultant Florian Schöps will shed light on some of the biggest challenges in specialist retailing and will also look at solutions – from recruitment to digitalization.
Marylin Repp from Retail Garage will address the transformation of retailing, and look at a similar transformation in consumer behaviour. She will be presenting examples of the successful application of gamification and virtual reality, drawing parallels with sports retailing and examining the crucially important topic of community(-ies).
“At Eurobike, we have always brought together the bicycle industry and specialist retailers, and this interaction is more relevant than ever,” explained Stefan Reisinger, Managing Director at fairnamic, owner of Eurobike.
“The professional and economically well-positioned specialist retailers form the backbone of the sector and are an important building block for getting more people to embrace cycling.”
Mobility Goes Digital Commerce – curated by BVDW (Friday, July 5)
On Friday, July 5, the German Digital Media Association (BVDW), will present a digital and e-commerce conference for the bicycle sector. This is for all D2C (direct-to-consumer) brands, e-commerce players and those who are looking to further develop their own brand’s business model.
Maria Kristalinskaya, Head of Retail Media at adevinta, will sheds light on how platform, D2C and store-based retailing can mesh together.
Dennis Götze from Marketing of Moments will look to unite the topics of retail, media and digital out of home. While Stephan Noller will pose questions around corporate ESG (Environmental, Social and Governance) and CSRD (Corporate Sustainability Reporting Directive) readiness.
Carsten Rasner, Managing Director of BVDW, said “Digital business models and the use of data are now especially relevant in every industry and sector. We are pleased to be part of Eurobike to provide visitors with a close-up look at the diversity of digital media and the added value of data use.”
Mobility For Retailers (Thursday, July 4)
The Ecomobility Talk on Thursday, July 4, will focus on the use of bicycles as a means of transport.
Sven Rohde, Managing Director of the Hessian Trade Association, said “Bicycle dealers in Hesse have seen demand for bicycles and bicycle accessories increase in recent years. Bicycle specialty stores are becoming more popular, with young people under 30 in particular buying bicycle accessories.
“The use of bicycles as a means of transport in inner cities has also been increasing for years. As part of our location monitor, we found that more than half of city visitors attach importance to good, extensive cycle paths, especially in the big cities, where the figure reaches 70%. As a trade association, we welcome this development.”
