Skratch Labs, the Boulder, CO-based nutrition brand, has expanded its distribution network to Europe.
The new distribution capabilities will enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through a new European domain – skratchlabs.eu.
The European headquarters in Kirchzarten, Germany, will fulfil orders throughout the European Union, as well as in Iceland, Norway, and Switzerland. All Skratch Labs products within its Hydration and Fuel product categories will be available in Europe. Silverfish UK, a long-time partner of Skratch, will continue to hold distribution in the United Kingdom.
Skratch Labs has tapped industry veteran Sebastian Eckmann to lead the operation in Europe as Managing Director. Eckmann has years of marketing, business development, and leadership experience. He previously served as the Managing Director of the European division of Stages Cycling in recent years.
“I feel very honoured to help drive Skratch Labs´ consistent growth and establish the brand in the European market,” said Sebastian Eckmann, Managing Director of Skratch Labs Europe. “Skratch is a well-known and trusted market leader in North America.
“In Europe, we will be a newcomer in the sports nutrition category. Our team is hungry to earn our spot in the marketplace.”
Annie Dwyer, Skratch Labs’ B2B Sales Director, said “We’re thrilled to launch B2B and D2C distribution across Europe with such a strong partner as Sebastian Eckmann.
“This collaboration enables us to extend the reach of the Skratch Labs brand and to expand our commitment to providing high-quality products and excellent customer service to retailers and consumers alike. It will enhance accessibility and affordability for our existing European consumers while allowing us to introduce our sports nutrition solutions to a much broader audience of athletes.”
