Rudy Project has presented Rebel, the latest road cycling helmet from the Treviso, Italy-based brand. The new product, part of the brand’s 2025 collection, was worn for the first time by riders of the World Tour team Bahrain Victorious at the start of the Tour de France on Saturday, June 29, in Florence.
The use of carbon inserts, a distinctive feature of the new helmet, has allowed for the reduction of the thickness of the internal polystyrene shell while maintaining product robustness. This strategic use of materials also results in a light helmet: the S/M size weighs only 250g, with Rudy Project claiming to set a benchmark in safe and lightweight helmets.
Designed with 22 ventilation holes, the Rebel helmet optimises airflow to help keep a rider’s head ventilated in the hottest and muggiest weather conditions.
Rebel also introduces a new Ergo divider that helps with facial comfort; it is complemented by the Fidlock magnetic closure. This mechanism simplifies the helmet fastening and release process.
The RS Micro 11 rear adjustment system is sensitive and provides a snug and secure fit. A special perforated front spoiler called the Airframe Band, placed just below the helmet frame, offers optimized airflow, improving head thermoregulation during physical exertion. The Bugstop net, designed to prevent insect entry, and the removable pads for greater ventilation complete the picture.
In line with Rudy Project’s commitment to sustainability, the Rebel shell is made of recycled polycarbonate, with straps and padding also made of recycled materials.
Rebel complies with CE/EN 1078 standards and has passed the rigorous RP Rotational Impact Test: safeguarding a cyclist’s head from both direct and rotational impacts. In the version certified for the American market, the helmet also passed the Virginia Tech impact tests (5 stars out of 5).
Available in two sizes (S/M and L) and offered in three colours – comet red, matte white, and matte black – the Rebel will be available for sale starting from the end of September 2024 with pricing starting from €299.
