Eurobike is strengthening its team with an expert from within its own ranks. From September 1, 2024, Martina Rumschick will take over the newly created position of Head of Brand & Content.
In this role, Eurobike notes that Rumschick… ‘Will oversee the strategic management of the Eurobike brand, enhance the show’s content, and position the event in relation to its international competition.’
Martina Rumschick already has experience with the leading trade fair for the bike and eco-mobility industry. Since the founding of the Fairnamic entity in 2021, she has supervised Eurobike as a project manager, starting with the inaugural event in Frankfurt and has played a role in shaping its development ever since.
The trade show, congress and event manager with an additional master’s degree in business psychology began her professional career in 2014 at Messe Frankfurt, where she held various positions until 2021.
“With the appointment of Martina Rumschick as Head of Brand & Content at Eurobike, we are sending a clear signal for the growth strategy and are bolstering its international competitiveness,” said Fairnamic Managing Director Stefan Reisinger.
“We are pleased to welcome her to this key position. With her extensive know-how, Martina Rumschick will make an important contribution to further expanding the brand and retaining its position as the leading global trade fair.”
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025. The three opening days reserved for the international trade (June 25-27) will then be opened up to the general public on the weekend of June 28-29, 2025.
