Raccoon Media Group, organiser of the National Running Show in the UK, has unveiled the new International Running Expo (IRX).
Positioned as a B2B running expo, and with bold goals for the event to be the largest in Raccoon’s portfolio, IRX is set to take place at RAI Amsterdam on November 4-5, 2025.
IRX 2025 is positioned as… ‘the go-to event for industry stakeholders to forge partnerships, showcase innovation, and engage in valuable discussions with leading industry professionals that shape the future of running.’
A release from Raccoon added… ‘This essential, industry-first summit is set to become the central gathering point for Europe’s running business community, featuring over 300 exhibitors and drawing more than 6,000 influential delegates – from retailers and B2B buyers to thought leaders, athletes, influencers, and media from across Europe.’
The expo event will feature networking sessions, including morning runs, and a VIP after-party. The International Running Expo will also showcase a hosted-buyer programme that aims to bring together senior buyers connecting with brands from across Europe.
International Running Expo, Event Director Shirry Liram said “The International Running Expo provides an unmatched platform for innovation, collaboration and business acceleration.
“We are not only showcasing the latest advancements and trends but actively facilitating partnerships that will shape the future of running. This event is about empowering brands, retailers and professionals with the resources and connections to drive growth, elevate their impact and strengthen the running community across Europe and beyond.
“Demand has been incredible pre-launch and the momentum continues with an unprecedented number of brands and partners registering to attend and exhibit. This will be the largest running event in Europe and the early interest and commitment is extremely encouraging.”
Mike Seaman, CEO of Raccoon Media Group, added “The running industry has expanded massively in recent years, now representing a global market worth billions and impacting every facet of health, lifestyle, and community.
“Despite this tremendous growth, there hasn’t been a dedicated B2B event in Europe to bring together the innovators, brands, and leaders driving the industry forward – that’s where the International Running Expo comes in.
“This event is absolutely essential for fostering meaningful connections, exchanging ideas, and igniting business opportunities that fuel both the industry and the running community. We’re creating a space where brands can make a real impact, industry professionals can gain insights that will push their businesses forward, and we can all work together to shape the future of running.”
www.internationalrunningexpo.com
