The Triathlon Industry Association (TIA) has confirmed Scimitar Sports as a partner for the first-ever ‘Triathlon Industry Conference Powered by Scimitar’ (TIC24), which has now sold out ahead of its debut on Monday December 9, 2024, in Loughborough, UK.
Organised in partnership with Running Industry Alliance following the merger in July, TIC24 has attracted triathlon’s most influential leaders, with a jam-packed itinerary of insightful discussions and networking opportunities. Featuring high-profile speakers and panellists from across the industry, the conference is set to tackle the challenges and opportunities facing the sport in a post-pandemic world.
As a partner of the event, Scimitar Sports looks to bring its expertise in sustainable, high-performance sportswear to the forefront of the triathlon conversation. Their commitment to innovation and community-building underscores the importance of partnerships like this in driving the sport forward.
Alex Best, Head of Sales at Scimitar Sports, said “Scimitar have been creating high-quality custom clothing for the running and triathlon scene for many, many years and are thrilled to have partnered with RIA and TIA.
“To be powering the inaugural Triathlon Industry Conference is something we didn’t want to miss out on, and for the event to be a sell-out in year one just shows how important an event this is to the industry.”
The Triathlon Industry Conference Powered by Scimitar will be an immersive day, and will be hosted by Annie Emmerson, a three-time Olympic commentator for the BBC and a renowned voice in international triathlon coverage.
Annie will guide delegates through the panels, with discussions and key takeaways for all attendees. Highlights of the itinerary include:
- The State of the Industry: Featuring Ruth Daniels (CEO, British Triathlon), Iain Hamilton (Founder, The Outlaw), John Lunt (London 2012 Olympic Triathlon Competition Manager), and Gary Roethenbaugh (Founder, MultiSport Research). This panel will explore participation trends, governance, and the future of the sport.
- Reaching the Audience: Panelists including Bianca Fernandez-Clark (Chair, Fund Her Tri UK), Tim Lloyd (MD, Always Aim High Events) and Nick Shakinovsky (Chief Content Officer, T100 Triathlon World Tour) will delve into media strategies and growing multisport participation.
- Growing the Community: With Francesca Barber (Comic Relief), Andy Biggs (Durham Triathlon Club), Philip Hatzis (Tri Training Harder), Phil Murphy (Total Tri Training), this session will examine the critical roles of clubs, coaches, and charities.
- Innovation & Sustainability: Innovators such as Raya Usher (TriDot), Jon Rew (Scimitar Sportswear), Andrew Pirie (FORM), and Rei Lalo (TRIHARD) will discuss the themes of sustainability and innovation in endurance sports.
- Where Next for Triathlon?: Richard Belderok (Challenge Family), Olga Correia (supertri), Brendan Fox (Destination Sport Experiences), and James Shipley (ATW Events) will present a united call to action to ignite growth in the sport.
Iain Hamilton, Chair of the Triathlon Industry Association, said “With a packed itinerary and some of the brightest minds in the industry, TIC24 offers an unparalleled opportunity for collaboration and growth.
“The sell-out success of this event is a testament to the importance of coming together as an industry to shape triathlon’s future.”
