After a season where premium tyre brand Continental played a role in the Giro d’Italia, Giro-E, and the Classics organised by RCS Sports & Events, Continental has extended its sponsorship agreement for the next three years.
The new deal adds major events such as the Giro d’Italia Women, Giro Next Gen, and Giro d’Abruzzo to Continental’s sponsorship portfolio with RCS Sports & Events.
Renzo Gonzalez, Market Manager Tyres at Continental Italia, said “Continental recognizes the essential role of sports in everyone’s life and is committed to being a reliable partner focused on enhancing the competitions we are part of.
“Our partnership with RCS Sports & Events is important as it allows us to help strengthen major cycling events that highlight core themes for us: safety, innovation, and sustainability.
“Exciting new seasons are ahead for cycling enthusiasts, and we will do our utmost to make them even more extraordinary.”
Paolo Bellino, CEO and General Manager of RCS Sports & Events, said “It is with great satisfaction that we announce the renewal of our partnership with Continental, a globally recognized brand, which has chosen to extend its support to our entire cycling platform.
“The renewal of this collaboration is a testament to the success of the work carried out together over the years, always guided by innovation and sustainability – values that distinguish both of our companies.”
For the 2025 cycling season, the highlight will be the 108th Giro d’Italia, scheduled from May 9 to June 1, where Continental will once again serve as a Top Sponsor and Official Tyre.
The brand will also support the Giro-E, an e-bike experience covering the same routes as the Giro d’Italia, with a focus on sustainability, a key pillar of Continental’s development strategy.
Continental will also act as an Official Sponsor for the Classics of Italian cycling. The 2025 season will kick off on the weekend of March 8-9 with the Strade Bianche and its Gran Fondo, continue from March 10-16 with the seven stages of the Tirreno-Adriatico, followed by the world’s oldest cycling race, Milano-Torino, on March 19, and the iconic Milano-Sanremo on March 22, which will also include a women’s edition, the Sanremo Women.
After summer, the calendar will conclude with the GranPiemonte, Il Lombardia, and its Gran Fondo on October 9, 11, and 12, respectively.
In addition to these established events, three new races debuting in 2025 will be part of Continental’s sponsorship portfolio:
- The Giro d’Abruzzo, held from April 15-18;
- The Giro Next Gen, a race for under-23 talents shaping future champions since 1970, scheduled from June 15-22; and
- The Giro d’Italia Women, taking place from July 6-13.
Continental also supports the BiciScuola educational project aimed at primary school children in provinces hosting RCS Sports & Events races. The initiative seeks to introduce young people to cycling culture, promote sustainable mobility, and raise awareness of road safety, environmental respect, and traffic education.
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