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Strava x Apple Fitness+ collab: aiming to reach more active people in 2025

Billed as a first-of-its-kind initiative, Strava and Apple Fitness+ are joining up in 2025, with the aim of inspiring and motivating users.

The collaboration begins with:

  • Enhanced integration: Users can track and share their Fitness+ workouts with their Strava network, including workout details, description and even music genre.
  • Three-month free Fitness+ trial: Strava subscribers can unlock a trial for up to three-months of Apple Fitness+ at no cost.
  • Athletes on Strava in Fitness+ workouts: Apple Fitness+ will welcome athletes from the Strava community as guests in workouts starting in January.

“January marks an important moment for Strava users as they look to stay motivated, build consistency, and get started on their goals in the New Year,” said Zipporah Allen, Chief Business Officer at Strava.

“Strava and Apple share a commitment to supporting our joint users on their active journeys. We are excited to be working together to bring a new Fitness+ integration and a special offer to Strava subscribers to meet their fitness milestones in 2025 and beyond.”

Enhanced integration for Fitness+ in Strava
From now, workouts undertaken in Fitness+ will appear in a user’s personal Strava feed. Strava users who complete a Fitness+ workout will see an image and description – including episode number, trainer name, music genre, and key metrics – in their Strava feed, helping users track their progress and motivate each other.

Three-month free trial for Strava subscribers
Via a free trial of Apple Fitness+, Strava users can stay active in a variety of ways. Fitness+ offers a wide range of workout and meditation types from 5 to 45 minutes, to complement and support performance in favourite sports and activities.

New and existing Strava subscribers in the US, UK, Australia and Canada can redeem up to three months of Fitness+ at no cost. With this offer, users can access what is billed as… ‘the largest library of 4K Ultra High Definition fitness and wellness workout and meditation content in the world, with over 6,500 Fitness+ workouts and meditations across 12 workout types.’

Strava subscribers or users on a Strava trial on iOS can activate the free trial offer via the Strava app. Free users on Strava can subscribe or start a free Strava trial to redeem this offer.

Athletes on Strava highlighted in Fitness+ workouts
Fitness+ will debut exclusive workouts featuring top athletes on Strava starting later this month. These workouts include a strength workout with Hellah Sidibe, launching on January 13th, and a treadmill workout with Kayla Jeter, launching on January 27th.

www.strava.com
www.apple.com/apple-fitness-plus