The European Specialist Sports Nutrition Alliance (ESSNA), the trade body for sports foods in Europe, has further expanded its membership, with sports nutrition brand USN joining the association.
ESSNA works to unite the sports food industry whilst looking to secure fair European legislation for the sector based on members’ priorities. In addition to sports and active nutrition brands such as USN, ESSNA represents specialised manufacturers, ingredients suppliers and life sciences organisations in the sector.
Stacey Chapman, Sales Support Executive at USN, said “USN is proud to partner with ESSNA, a key advocate for a strong yet progressive regulatory environment in the sports nutrition sector.
“Our shared commitment to quality, innovation, and education ensures we continue to lead the industry, delivering safe, effective, and cutting-edge nutrition solutions to consumers.
Luca Bucchini, Chair of ESSNA, said “USN joins ESSNA in a critical moment for the industry, as policy and regulatory developments of crucial significance are currently taking place in Europe.”
Following the publication of the European Commission’s work programme for its 2024-2029 mandate, on February 19, 2025, the EU’s executive body will be launching its Vision for Agriculture and Food.
This initiative will be focusing on ensuring long-term competitiveness and sustainability in the EU’s farming and food sector.
“It is a blueprint that will lay the groundwork for the direction of European food policy over the next five years and beyond,” Bucchini said.
According to the Chair of ESSNA, “The need to ensure fit-for-purpose regulations for sports foods in Europe is more urgent than ever, following other important developments.”
These include the expected review of rules on sustainability reporting with the upcoming Omnibus proposal as well as policymakers’ ongoing work to set maximum permitted levels for vitamins and minerals in foods and food supplements.
Bucchini continued, “Following the launch of ESSNA’s EU Manifesto, we will be working with policy makers across Europe to ensure our members’ and consumers’ needs will be on the top of decision makers’ agenda and we look forward to joining forces with USN on this vital work.”
