Tough Mudder has announced a new partnership with Grenade, one of the UK’s top protein bar brands. Grenade joins Tough Mudder as Official Nutrition Partner, Nutrition Bar Partner, and Protein Partner across all UK events.
Kicking off at the first event of the season at the London West event in May, Tough Mudder noted that… ‘This exciting collaboration will see Grenade fuelling participants throughout the course, helping them power through obstacles and push their limits like never before.
‘As part of the partnership, Grenade will be taking over the legendary Blockness Monster obstacle, adding an extra boost of energy and fun to one of Tough Mudder’s most iconic challenges.’
Participants will also benefit from two Grenade Bar stations strategically placed on Tough Mudder obstacle courses. Each bar is high in protein (20g), low in sugar (2g) and has less than 250 calories. At the finish line, participants can expect even more Grenade products to aid recovery. Additionally, Tough Mudder’s co-branded warm-up experience will feature unique product inclusions, ensuring participants start their experience ‘primed and ready to go’.
Mark Read, Commercial Director at Tough Mudder, said “We are thrilled to partner with Grenade, a brand that shares our passion for pushing limits and embracing challenges.
“Together, we’re combining the power of Grenade’s high-performance products with Tough Mudder’s iconic events to help participants fuel their endurance and conquer obstacles both on and off the course. This partnership is a perfect fit for our community who continually strive to live life to the fullest.”
Joshua Guest, Lead Marketing Manager at Grenade, added “Working with Tough Mudder demonstrates the versatility of our protein snacks to fuel whatever challenge you decide to take on – including the infamous Blockness Monster. We’re looking forward to being at all the events to cheer people on and give them a protein boost when they need it the most.”
