ASICS has been confirmed as the title partner of LDNX, which organised by ASO UK and is billed as a major new 10K for the UK capital on August 25, 2025.
ASICS will be collaborating on all aspects of the event. This will include pre-event training runs, performance advice from ASICS experts, and exclusive Q&A sessions for participants.
The first batch of places into ASICS LDNX will be released this Sunday (April 6, 2025) at noon UK time through the LDNX.co.uk website. Over 7,000 people registered for early access to the event’s inaugural edition, with the advanced allocation reportedly selling out in under one hour. Demand is again expected to be high for the public release this weekend.
Lucy Greenhalgh, Marketing Manager ASICS at UK, said “We’re thrilled to announce ASICS LDNX, an event that promises to unite and celebrate all who run.
“ASICS was founded on the belief that movement uplifts both your body and mind. It’s in our name – ‘Anima Sana In Corpore Sano’, meaning ‘A Sound Mind in a Sound Body’. We believe that running can take your body to incredible places, but where it takes your mind is even more extraordinary.
“That’s why we’re committed to inspiring everyone, from elite athletes to beginners, to run for both body and mind. And we can’t wait to bring everyone together for a celebration of running this summer.”
Freya Norrie, Partnerships Director at ASO UK, said “We’re incredibly excited to be collaborating with ASICS to bring the newest running event to the streets of the capital.
“Together, we will be delivering a campaign to support and motivate all runners to take on their own epic performance and adding unique new aspects that we can’t wait to bring to life. We’ve been blown away by the response since announcing the event and wish everyone luck in securing their place this weekend”.
The ASO UK team behind ASICS LDNX organises a number of popular run events in the UK, including the London Winter Run and the Manchester Marathon.
