Sigma Sports, a leading UK road, gravel and triathlon retailer, has announced a partnership VAN RYSEL, the high-performance Flemish bike brand owned by French retailer Decathlon.
The new partnership sees Sigma Sports established as an exclusive retailer of the VAN RYSEL range in the UK.
Kickstarting the collaboration, Sigma Sports will be the only stockist of the RCR-F aero road bike, outside of Decathlon stores. Co-designed with Swiss Side and the Decathlon-AG2R La Mondiale team, the RCR-F is VAN RYSEL’s latest aerodynamic innovation.
Maxime Delabre, Global Chief Marketing Officer at VAN RYSEL, said “At VAN RYSEL, we are committed to pushing the boundaries of performance cycling.
“We are excited to partner with Sigma Sports as our first other retail partner for the RCR-F, bringing our cutting-edge technology to even more passionate riders and delivering excellence at every turn.”
In addition to the road bike range, Sigma Sports will also offer the VAN RYSEL range of clothing, shoes, helmets and sunglasses. The partnership will be activated throughout the year with in-store events, demo days and social rides across Sigma Sports’ Hampton Wick and Oakham outlets, and its soon to open Letchworth location.
James McEuen, CEO at Sigma Sports, said “As the leading independent road, gravel and triathlon retailer in the UK, we are delighted to enter this exclusive partnership with VAN RYSEL.
“We are proud to carefully select only the very best brands and products to offer customers both in-store and online. VAN RYSEL has proven that the best can be affordable. We look forward to helping our customers enjoy this new and exciting product mix.”
www.sigmasports.com
www.vanryselcycling.com
