Qlik, a specialist in data integration, analytics, and artificial intelligence, has renewed its partnership with the Q36.5 Pro Cycling Team for a third year. The data specialist had previously been on board with the team in its previous incarnation, Team Qhubeka.
According to the pro cycling team… ‘The collaboration cements Qlik’s role as the team’s ‘26th rider’, providing advanced analytics that support pre-race planning, real-time race decisions, and post-race performance analysis.’
Previously reliant on multiple devices and fragmented information, the team now operates with a centralised data solution and a new app developed in collaboration with Qlik partner, Differentia Consulting. This helps to streamline decision-making and sharpen the team’s competitive edge.
Through real-time insights, Q36.5 Pro Cycling Team notes that it is able to refine its race strategy, optimize performance based on race conditions and help to identify top talent.
“Qlik’s technology has been a game-changer for us,” said Doug Ryder, Team Principal of Q36.5 Pro Cycling Team.
“Our vision is to rise up the world rankings and win big races, and data is an integral part of that journey. Having access to real-time insight allows us to adapt our strategy dynamically, ensuring our riders are in the best position to succeed. As we continue our journey towards the top, our partnership with Qlik will be instrumental in making data work for us.”
Chris Powell, Chief Marketing Officer at Qlik, said “The continued partnership between Qlik and Q36.5 Pro Cycling Team exemplifies the transformative power of data.
“We’ve worked closely with the team, listening to their needs and delivering insights that make a real difference on race day. This collaboration is about more than just data, it’s about helping Q36.5 Pro Cycling Team think differently – making the right decisions at the right moments to achieve their goals. We’re excited to keep pushing the boundaries together.”
The renewed partnership comes ahead of Q36.5 Pro Cycling Team taking on a number of prestigious Spring classics races in April, including the Ronde van Vlaanderen on April 6, 2025 and the queen of the one-day classics, Paris-Roubaix on April 13 as well as the Giro d’Italia starting on May 9.
These events will serve as key opportunities for the team to put Qlik’s data-powered insights into action and showcase its evolving strategy. A major step forward in this journey is the addition of Tom Pidcock as the team’s lead rider. A powerhouse in professional cycling and Team GB gold medallist, Pidcock’s arrival signals a new era of performance and potential for the team.
Q36.5 Pro Cycling Team will also be at Qlik Connect 2025, Qlik’s flagship global customer and partner event, taking place from May 13-15 in Orlando, Florida. Attendees will have the opportunity to see how Qlik is working with the team to transform its sporting performance and how data-driven decision-making can help to shape elite competition.
www.q36-5procycling.com
www.qlik.com
