ASICS, in partnership with Boston-based startup Neurun, has announced the launch of RunConcierge, an AI-powered platform designed to assist runners, coaches, and spectators in optimising race readiness.
Set to debut officially this summer, the platform will be available at ASICS-sponsored events across North America, Europe, and Australia.
Run Concierge, powered by Google Maps Platform and Google Cloud, includes several key features to enhance race-day preparation:
- Interactive Course Previews: Runners can access immersive, interactive previews of race courses, allowing them to build familiarity and confidence before race day.
- Real-Time Weather Insights: The platform uses AI to provide tailored responses to weather-related queries, offering personalised suggestions for race-day planning, and connecting participants with relevant products and services.
- Smart Search Capabilities: The platform offers curated recommendations for hotels, dining, and local experiences, helping runners and spectators plan their race weekend.
Run Concierge will be integrated with online participant dashboards for ASICS partner races and featured on race event pages for select major events. The service will be available on both desktop and mobile devices.
ASICS has already made significant strides in the digital space with acquisitions such as the fitness app Runkeeper and race registration platforms Race Roster and njuko. The new RunConcierge offering will further enhance the company’s digital ecosystem, with the aim of strengthening the connection between the running community and advanced tools.
