RunThrough has confirmed Nike and SportsShoes.com as lead sponsors of the 2025 Altrincham 10K, which takes place on September 7, 2025.
The Altrincham 10K is part of RunThrough’s wider portfolio of more than 350 events in the UK and internationally, which attract over 400,000 participants annually.
The ‘Nike Altrincham 10K Presented by SportsShoes.com’ will see 3,500 runners take on a closed-road course through the Cheshire town centre in North West England.
Nike will use the partnership to showcase its latest road running footwear, such as the Vomero Plus, Pegasus and Structure models. SportsShoes.com will also be present on race day alongside Nike ambassadors, including GB triathlete Katie Halligan, ultra-runner and radio presenter Hattie Pearson, and Manchester-based artist Emma Evans.
Matt Wood, Co-Founder of RunThrough, said “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone for the event.
“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K Presented by SportsShoes.com.”
Gavin Bannister, Senior Brand Manager at SportsShoes.com, added “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.
“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”
www.altrincham10k.com
www.runthrough.co.uk
