Event registration specialist RaceNation and event listing platform findarace.com have reinforced their long-standing collaboration with an upgrade to their technical integration. A newly enhanced system is designed to provide event organisers with a streamlined and automated solution for driving entries and managing participant data.
The core function of the re-released integration is to allow organisers to channel direct bookings from findarace.com’s audience – which numbers ‘over a million high-intent participants’ – straight into the RaceNation event management dashboard.
The partnership aims to boost conversions and reduce administrative overhead through several key features:
- Accelerated Conversions: Participants can now complete their entire registration journey on findarace.com, with the process being natively powered by RaceNation’s entry system. This end-to-end user flow is intended to minimise drop-off and maximise sign-ups.
- Real-Time, Two-Way Sync: The system ensures that every booking made via findarace.com is securely synced to RaceNation in real time. This eliminates the need for manual reconciliation, maintaining a single, accurate participant database. Furthermore, any updates to event details – such as dates, ticket availability, or prices – made within RaceNation are instantly reflected across findarace.com.
- Automated Visibility: Organisers can gain visibility to findarace.com’s community, unlocking an automated route for participant acquisition.
- Performance Tracking: Built-in source tracking provides organisers with clear data on where bookings originate, allowing them to measure the value of the integration and inform future marketing strategy.
The integration is free to activate, with commission only applying to confirmed bookings via findarace.com.
As an introductory benefit, all organisers activating the integration will receive a complimentary one-month boosted listing on findarace.com, which elevates their event’s ranking in search results for heightened visibility.
www.race-nation.com
www.findarace.com
