The Professional Triathletes Organisation (PTO) has appointed Blueprintx, an international sports marketing and management agency, to support the delivery of celebrity participants across its T100 Triathlon World Tour.
As part of the agreement, Blueprintx will work with the PTO to identify, secure, and manage high-profile appearances at flagship races throughout the 2026 season. The partnership aims to enhance the reach of the T100 events and create storytelling moments to broaden the sport’s audience.
Key events included in the scope of the partnership include the London T100, which is scheduled to take place on July 25–26, 2026.
Blueprintx, which has experience working with elite athletes and high-profile personalities, joins the PTO’s marketing roster to help amplify the international event series.
Rob Hughes, Co-founder of Blueprintx, said “We’re delighted to have been appointed by the Professional Triathletes Organisation, a progressive and ambitious organisation that is transforming the landscape of triathlon.
“Delivering the right talent across key moments in the calendar will play an important role in amplifying the PTO’s T100 global events, and our experience working with elite athletes and high-profile personalities positions us strongly to add immediate value.”
The T100 Triathlon World Tour is the PTO’s primary race calendar, featuring 100km triathlons that include a 2km swim, 80km bike, and 18km run. The series involves both professional fields and amateur participation races.
Anthony Scammell, Director of Communications at PTO, said “We’re excited to be partnering with Blueprintx as we continue to elevate our race experiences around the world.
“The Blueprintx team will support us in strategically delivering talent across key events, helping to drive greater awareness of our amateur swim, bike and run races for participants of all abilities, broaden our audience, create additional storytelling moments and enhance the overall impact of our race calendar.”
www.protriathletes.org
www.blueprintx.co.uk
