ASSOS of Switzerland has launched its limited-edition ‘We Are The A’ jersey, an artistic celebration of the brand’s emblem as it approaches its fiftieth anniversary. The design is featured on the brand’s racing line, the EQUIPE/DYORA R Jersey S11.
The ‘A’ emblem dates back to 1976, when the apparel brand’s founder Toni Maier sought to combine the Swiss cross with a visual representation of speed. According to the company, the design was once so highly regarded that Swiss Air offered to purchase the logo at ten times its original value.
The new jersey uses bold, geometric graphics to interpret the original form of the ‘A’ across the fabric, intended to represent a visual echo of motion. Technically, the jersey is constructed from ultralight AirCell textile. It is designed for high-intensity efforts in hot conditions, focusing on hyper-cooling, breathability, and aerodynamics.
Based in Stabio, Switzerland, ASSOS has a 49-year history in performance cycling apparel. The brand holds 25 patents and its equipment has been used in 400 Olympic and World Championship medal wins. It adds that it maintains a policy of developing exclusive fabrics within 150km of its headquarters.
The ‘We Are The A’ jersey is available exclusively within the EQUIPE/DYORA R Racing Line.
