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Sponsorship news across the multisport industry

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Presentation of Wildlife Generation Pro Cycling Team p/b Maxxis at CABDA West show

January 18, 2019

Santini to dress 2019 Tour de Suisse leaders

Custom for the velodrome: Kalas becomes Six Day Series global partner

Aqua Sphere sponsors international 4 Crossings Program

2XU wraps compression sponsorship deal with Omega Pharma – Quick-Step Cycling...

April 25, 2012

London Olympic Qualifier Gwen Jorgenson prepares with TrainingPeaks

March 20, 2012

Ventum signs US pro triathlete Kevin Collington

Ventum signs US pro triathlete Kevin Collington

August 4, 2015

Castelli apparel Frederik Van Lierde -bike - photo Ingo Kutsche

Castelli and Frederik Van Lierde extend partnership

October 8, 2015

XTERRA tucks into renewed partnership with T S Restaurants

August 5, 2013

USN terminates association with cyclist David George

November 8, 2012

Craft is Official Athletic Footwear Partner for Rock ‘n’ Roll Running...

September 2, 2021

PLAYTRI confirmed as official retail partner of the PTO US Open

March 1, 2022

On in multi-year partnership with Night of the 10,000m PB’s

April 21, 2022

Canyon celebrates rainbow jersey haul at UCI Cycling World Championships

August 21, 2023

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Featured

Latest quarterly Endurance Social Analytics - ESA - data shows a challenging space for endurance sport brands - image credit Phil Desforges -Unsplash

Latest quarterly Endurance Social Analytics (ESA) data shows a challenging space...

October 16, 2025

‘Future of World Triathlon’ report aims to unlock global reach of...

July 15, 2025

New IRONMAN World Championship performance-based age group qualification system from 2026

July 3, 2025

David vs Goliath: how brands punch above their weight on social...

May 13, 2025

Social media insights for the endurance sport industry: new data offering...

April 3, 2025

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