Leading sports, entertainment and media company, IMG Sports & Entertainment has announced Premier Event Management (PEM) as the new race director of the world-famous Escape from Alcatraz Triathlon.
PEM will aim to take the iconic event to the next level and shall be responsible for all race management and implementation for the upcoming Escape from Alcatraz Triathlon 30th Anniversary race set to take place on Sunday 30 May 2010.
"The Escape from Alcatraz Triathlon has been one of the world’s top triathlons for 30 years and we look to continue and build upon that success as we move forward," said IMG’s Senior Vice President James Leitz. "Bill Burke and Premier Event Management produce some of the most prestigious triathlon events in the country and are the perfect group to help us take this race to the next level. IMG is dedicated to creating the best triathlon experience possible and to building world-class triathlon events for professionals and amateurs to enjoy."
Featuring a 1.5 mile swim from Alcatraz Island to the shore, an 18-mile bike and an 8-mile run through San Francisco, this race is considered one of the most difficult triathlons in the world. More than 2,000 amateur and professional athletes from dozens of countries will attempt to conquer the icy cold swim from Alcatraz Island to the shore, the hilly bike ride and gruelling run through San Francisco for the 30th Annual Escape from Alcatraz Triathlon.
"We are excited for this opportunity to work with IMG on the 2010 Escape from Alcatraz Triathlon," said Premier Event Management Principal Bill Burke. "We have every intention to work towards maintaining this event’s status as one of the marquee triathlon events in the world today."
The public is invited to watch next year’s race and attend the free two-day Fitness Festival & Expo on Saturday and Sunday 29-30 May 2010.
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