Zoot Sports has reportedly agreed a two year sponsorship deal with the Dextro Energy Triathlon ITU World Championship Hamburg.
Hawaii-based Zoot Sports, which specialises in triathlon footwear, apparel and wetsuits will be granted merchandising rights to the ITU World Championship series event. It is understood that Zoot will also receive a presence on stadium advertising and inflatables in TV-visible areas.
According to Sponsors.de, ‘the deal is worth a low six-figure sum with a significant value-in-kind component.’
The Dextro Energy series Hamburg Triathlon takes place on 16-17 July 2011. Other local partners include presenting sponsor Hamburg Wasser, beer brand Erdinger Alkoholfrei and Sportstadt Hamburg.
2011 Dextro Energy Triathlon ITU World Championship Series:
April 9-10: Sydney, Australia
May 14-15: Yokohama, Japan
June 4-5: Madrid, Spain
June 18-19: Kitzb
