Originating out of Australia, 2XU, the leading high performance sports apparel brand, has a new UK partnership with the internationally acclaimed Endurancelife Race Series. Under the deal between the event organiser and apparel/compression specialist, 2XU has become the official compression sponsor for all Endurancelife events and also the official wetsuit brand for the newly established Wild Swim Series and other swim related events.
Company Director Andrew Barker explained that Endurancelife is not just an events company. “Endurancelife is all about regularly challenging yourself amongst spectacular scenery. It’s about doing more, using less, having fun and feeling great. Having an Endurancelife is a positive habit, and our events are just the catalyst that help people to develop the habit. There is nothing quite like that special buzz you get from immersing yourself in nature, achieving your potential and seeing a tough challenge through.
“Once you have tasted what it is like to have an Endurancelife then you just want more – the desire to push your limits becomes a powerful urge, and when you are pushing beyond what you thought possible you need the best kit to support your body and help you accomplish what you set out to do. For this reason 2XU Compression’s new PWX technology is the perfect partner for Endurancelife events, and once finished the PWX Compression Refresh range is the perfect partner for your recovery strategy.”
2XU UK Marketing Director, Mike Martin added, “We are delighted to be working with Endurance Life as they share the same beliefs as us and practice what they preach. Our New PWX collection is the perfect partner to help individuals, prepare, perform and prevail whilst they face tough challenges in inspiring locations. I have taken part in many Endurancelife events myself and can’t recommend them highly enough.”
