The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has unveiled the designs of the Games Maker uniform that will be worn by around 70,000 volunteers and 6,000 LOCOG staff and the Technical Officials uniform which will be worn by around 4,500 Technical Officials during the London 2012 Games.
The uniforms will be a visible presence for the millions of spectators who will visit London and the rest of the UK next year. They fulfil all the necessary practical criteria for a diverse range of Games Makers, LOCOG staff and Technical Officials to undertake the varied roles that will be required during the Games.
The Olympic Triathlon was one of the first sports to recruit its full allocation of sport-specific Games Makers.
John Lunt Triathlon Manager for the London 2012 Olympic Games was delighted to see the uniforms unveiled. “The Olympic Triathlon will have over a 1000 Games Makers and 40 Technical Officials working on what we hope to be one of the most spectacular events of the London Olympic Games. The uniform will certainly add to the spectacle and colour of the events. I’m sure every volunteer will wear their uniform with pride.”
The design of the Games Maker uniform has drawn inspiration from the heritage and culture of the UK, influenced by the historic Grenadier Guards uniform and British Sporting heritage – including the London 1948 Games, Wimbledon Tennis and Henley Regatta but with a twist that reflects British quirkiness and modern design.
The Games Maker uniform, designed by LOCOG in association with London 2012’s official sportswear provider and British Triathlon’s Official Sportswear Supplier, adidas, has a deep purple and poppy red colour scheme. The details on the uniform evoke the pride and heritage of the United Kingdom. The colours and details on the uniform celebrate the best of British sport, history and fashion.
Key features of the Technical Officials uniform include engraved buttons with Big Ben and the Houses of Parliament, embroidery under the collar featuring the distinctive London sky line, the official’s oath as a label and lining inside the suit featuring iconic London buildings including the Gherkin and the London Eye.
Technical Officials may also wear a casual uniform depending on their sport. This uniform has also been designed by adidas and is the same as the Games Maker uniforms however the colours are blue and white. International Federations will be able to use the epaulettes to carry the logo of their individual sports.
Each Games Maker will receive a jacket, polo shirt, trousers, trainers, socks, cap, bag, water bottle and an umbrella. Each Technical Official uniform will come with jacket, pair of trousers and skirt (for women), a shirt for men and a blouse for women, a belt, a bag which can fit a laptop, a Trilby hat and a tie for men and a scarf for women.
All the uniforms have been produced in ways that reduce greenhouse gas emissions, minimise waste and other local environmental impacts, while also taking full account of responsible sourcing throughout the supply chain. Suppliers and factories have been briefed with regards to the sustainability standards set by LOCOG, and regular audits are conducted to ensure that all products are sourced and transported in an ethical manner.
Games Makers will start picking up their uniforms from April 2012. Technical Officials will pick up their uniforms from June 2012.
