Athleta, the Sonoma County based women’s sports and active apparel brand, has signed on as the new title sponsor for Iron Girl.
With 13 events nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon, the Athleta Iron Girl Event Series empowers females of all ages to lead a healthy and active lifestyle.
"The Iron Girl Series provides a forum for women to come together through sport, doing something good alongside friends and other female athletes," said Tess Roering, VP of Marketing for Athleta.
"A desire to be challenged athletically while bonding with and supporting others embodies the Athleta woman, making Iron Girl an ideal partner for us."
"Iron Girl is proud to partner with Athleta, a leading brand for women, designed by women," added Judy Molnar, Vice President of Iron Girl. "It is a natural fit, as Athleta shares the common goal of encouraging participation through events while providing the apparel to support a woman’s active lifestyle."
The 2011 Athleta Iron Girl National Event Series consists of:
Apr 10 – Athleta Iron Girl Clearwater, Florida – Half-Marathon and 5K Run/Walk
Apr 30 – Athleta Iron Girl Lake Las Vegas, Nevada – Triathlon
May 15 – Athleta Iron Girl Atlanta, Georgia – Triathlon
May 22 – Athleta Iron Girl New Orleans, Louisiana – Triathlon
Jun 26 – Athleta Iron Girl Portland, Oregon – Triathlon
Jul 31 – Athleta Iron Girl Racine, Wisconsin – Triathlon
Aug 7 – Athleta Iron Girl Syracuse, NY – Triathlon
Aug 21 – Athleta Iron Girl Columbia, Maryland – Triathlon
Aug 27 – Athleta Iron Girl Boulder, Colorado – Triathlon
Sep 11 – Athleta Iron Girl Seattle, Washington (Run/Walk)
Sep 18 – Athleta Iron Girl Lake Tahoe South Shore, California – Triathlon
Sep 25 – Athleta Iron Girl Bloomington, Minnesota – Duathlon
Nov 6 – Athleta Iron Girl Del Mar, California
Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. The company has become one of the premier brands in the rapidly growing women’s sports and active apparel category.
Athleta was acquired by Gap Inc in September 2008 and is part of the Gap Inc Direct division.
