Continuing to serve more than 3,700 international visitors, Interbike has renewed its on-going international partnership with Uwe Weissflog, head of marketing communications specialist inMotion mar.com.
In this role, Weissflog will remain a liaison with key members of the international media, help organise Interbike’s new Launchpad area, a show treatment dedicated to showcasing new products, and ensure Interbike continues to maintain a global perspective.
In speaking of his more than 14 years of attending Interbike, in both brand sales and marketing roles, and of his participation in the creation of the European Village, Weissflog calls Interbike, "A second home".
He continued, "For me the spirit, the energy and the diverse initiatives Interbike has taken, and still takes, are proof of a dynamic, relevant show and energetic market. In my role with Interbike, I am charged to take this momentum and transfer this energy to the many people I have contact with across the world, namely in Europe and Asia."
A long-time marketing and PR veteran, Weissflog brings more than 20 years of experience to the Interbike team. He stays well connected to multiple cycling communities by regularly attending cycling events around the world and through his representation of numerous cycling-related PR clients, shows, magazines and associations.
Weissflog is also an active cyclist and passionate advocate working to proliferate the use of the bicycle worldwide.
"Uwe may attend more trade shows, in more places, than anyone else in the industry," said Andy Tompkins, Interbike Show Director.
"As part of Interbike’s on-going commitment to increase dialogue with the industry, Uwe will help Interbike hear perspectives from a diverse audience group, and ensure that Interbike continues to be a global gathering for the cycling industry. We will also benefit from his vast show experience to help design new and innovative sections of Interbike."
Weissflog will also work closely in conjunction with Interbike agency of record, SOAR Communications, strengthening efforts to further communicate the products, trends and industry intelligence on display at the Interbike tradeshow.
This year Interbike celebrates its 30th anniversary of producing trade events for the bicycle industry. Last year’s edition of the show was attended by 24,700 industry professionals, of which were 12,200 retail buyers from every state in the US, along with more than 1,800 international retailer buyers from 67 countries, and 560 journalists.
Interbike celebrates its 30th anniversary, beginning with OutDoor Demo (12-13 September 2011 in Boulder City, Nevada), followed by the main Interbike Expo, 14-16 September at the Sands Expo and Convention Center in Las Vegas.
