Canadian female mountain biking label Loeka Clothing, has launched its first clothing recycling program for the industry. Customers are being encouraged to return their once-loved Loeka items to the company or participating dealers, to be recycled or donated, in exchange for gift vouchers.
Established in 2005, Loeka Clothing has been at the forefront of women’s mountain biking apparel and continues its innovative approach by launching Loeka Recycling.
“We’re really excited to announce this program to our customers and retailers,” said Business Owner, Rory Harmse.
“Loeka Clothing doesn’t wear out; but styles change and our riders like to update their wardrobes. This year we’re giving them the opportunity to give back to the community and the environment.”
Effective immediately, customers will simply register the items to be returned online then mail them back to Loeka, or drop in at a participating dealer to recycle.
Customers will receive a voucher for $5 or $10 per item returned for recycling to be used towards any regular priced piece of the Loeka range.
Pedal Chic storeowner in South Carolina, Robin Bylenga, has signed on to collect recycled items on behalf of Loeka and is looking forward to sharing the initiative with customers. “Loeka is a well-loved brand in the industry and we’re delighted to help them with this program.
“We know our customers will love it as it reflects some of cycling’s core values of looking after ourselves and the environment.”
Customers can mail their items back to Loeka, or recycle them at one of the first North American participating dealers:
Ruckus Skis, Boards and Bikes, Prince George BC
Mt Washington Alpine Resort, BC
Pedal Chic Greenville, South Carolina, US
Loeka is accepting items that are in good condition, as well as those that have seen the rough side of the trails. Clothing which is still wearable will be donated to the Salvation Army to distribute to its networks.
Items that cannot be worn again, will be recycled into Loeka signage, banners and merchandising.
“This is the first step in our long-term plans of establishing a fully sustainable business,” added Rory Harmse.
“Our customers love the outdoors, so we want to do our part to make sure we’re taking care of it for them and the future. We are currently working with dealers and distributors to expand the program into other countries once all the details are worked out.”
