Leading online cycle and tri sports retailer Wiggle is continuing its global expansion with the launch of its website in Italian and Portuguese. This follows the launch of Wiggle’s Dutch site in July and now takes the total tally of sites to eight. Shoppers are already able to enjoy Wiggle in English, French, German, Spanish and Japanese.
With customers in more than 80 countries worldwide, ‘Wiggle works hard to ensure every customer gets the most from their shopping experience, wherever they are in the world.’
Wiggle’s rapidly expanding customer base in Italy and Portugal, as well as Italian and Portuguese-speaking countries, prompted the launch of the new sites, which are now live.
Commenting on the latest expansion, Martin Talbot, Wiggle’s Director of Marketing, said “When looking at international markets, Italy is an obvious choice for us: it is a hotbed of cycling and home to many major cycling brands. Italians are fanatical about bikes so this is a great opportunity for Wiggle to enter the market and offer Italian customers the chance to experience the full range and service that Wiggle customers elsewhere in the world know and love. The same can be said of Portugal and Portuguese-speaking countries also.”
For many years Wiggle has enjoyed a strong reputation in the UK – and in the past few years its popularity has spread around the globe. Its international expansion has earned Wiggle several awards, most notably the Cross Border e- Retail title at the prestigious e-Commerce Awards for Excellence last year.
Wiggle has been shortlisted for the International e-Retail award this year. Last year, Wiggle’s ‘phenomenal overseas growth’, coupled with the fact that the majority of shoppers are able to browse in their own language and currency, helped Wiggle seal the win.
