Future US, a division of international media group and digital publisher Future plc, has today confirmed that BikeRadar.com, the popular UK cycling destination, is riding into the United States. The new site will provide localized US content, including bike technology, news, features and reviews.
Future will also expand BikeRadar’s existing editorial team, which is based in Boulder, Colorado, with the introduction of Ben Delaney as the US Editor-in-Chief. Formerly from VeloNews.com and Specialized, Delaney has 13 years of journalism experience in the cycling arena and is an avid cyclist himself.
BikeRadar is a comprehensive resource for all cyclists, ‘featuring the latest product news and the largest reviews and information database in the world.’ Downloadable routes and highly active communities underpin the site’s core functionality and the 24/7 editorial team delivers unique content from an experienced pool of international cycling journalists.
As the UK’s number one cycling outlet (according to comScore), BikeRadar globally attracts 2.2 million unique monthly visitors, with US-specific unique visits topping 500,000 per month.
“The US is a prime market for biking media, and it was only a matter of time until Future expanded the BikeRadar property specifically for the States,” said Rachelle Considine, Chief Operating Officer (COO) at Future US. “We are confident that cyclists in the US will come to enjoy BikeRadar’s content as they have in the UK.”
BikeRadar will launch in the US in June 2012, with US-dedicated content. Additionally, the site will include localized pricing and specific ad formatting, targeting high-spending cycling enthusiasts from all key disciplines including road, track and mountain biking.
