ACTIVE Network Inc, the leading event registration firm and specialist in cloud-based Activity and Participant Management (APM), has launched ACTIVE GearUp, a private sales website offering exclusive deals on products from top endurance and outdoor brands.
ACTIVE GearUp has come about following a partnership with LeftLaneSports.com, the leading members-only e-commerce site in the sporting goods industry. It replaces ACTIVE’s existing daily deal program, Schwaggle, a member-based site that offers discounts on endurance products and services.
ACTIVE notes that the new GearUp website will be ‘the largest private sales website in the sporting goods industry based on membership, [and] will now offer its consumers access to more elite brands, more competitive deals and fast, one-business-day shipping.’
ACTIVE GearUp will host 3-4 daily sales events, featuring products from top endurance and outdoor brands. Merchandise in each sale will typically be discounted 50-70% off retail price, and ACTIVE Advantage members will receive additional discounts upon check-out.
Members will also be able to shop brand name merchandise year round through the site’s footwear, apparel, gear and brand shops. In addition, ACTIVE GearUp will feature a women-only shop where female consumers can quickly find products to meet their specific needs.
“The mission for ACTIVE GearUp is to give consumers access to discounts on the gear they need to do the activities they love,” said Brian Enge, Vice President of Consumer Products at ACTIVE Network. “Partnering with LeftLaneSports.com is a great benefit for active consumers because it allows us to provide them with competitive deals on the most desired brands.”
Examples of the types of brands consumers can expect to find on ACTIVE GearUp will include New Balance, Zoot, Asics, Giant and nearly 400 other top brands that are hand selected by LeftLaneSports.com’s expert buying team. This team is made up of triathletes, runners and industry insiders with decades of experience.
“We are excited to partner with ACTIVE Network and to announce the new ACTIVE GearUp site,” said Erik Fialho, Chief Strategy Officer at LeftLane Sports. “We’re looking forward to coupling our expertise in e-commerce with ACTIVE’s knowledge and experience in the endurance space.
“Together, we believe that we can offer our members the best selection of brands, products, prices, and service in the marketplace.”
Existing ACTIVE.com members can go to ACTIVE GearUp and log-in using the same username and password. Those who are not an ACTIVE.com member, but are interested in getting exclusive offers through GearUp, can visit GearUp.ACTIVE.com and create an ACTIVE.com account.
LeftLane Sports is an exclusive members-only retail website offering premium Endurance, Outdoor, and Action Sports products at up to 70% OFF retail prices. Site membership is free and requires only a name and email address.
LeftLane Sports operates ‘the largest network of members-only retail websites in the sporting goods industry’, including LeftLaneSports.com, Seshday.com, PlanetGear.com, Just4Her.com, and Gearup.ACTIVE.com.
LeftLane Sports was founded in 2009 by industry veterans and friends, Helio Fialho, Maggie Bartels, and Erik Fialho. LeftLane Sports is headquartered in San Luis Obispo, California.
