The organisers of the Alpe d’Huez triathlon have this week announced Magic Sportfood as a new partner. Magic Sportfood specializes in online distribution and ‘will assist the triathlon with all of its athlete support and nutrition.’
Magic Sportfood has been building a footprint in Europe and has steadily secured tie-ups with key endurance races. At the KMD Challenge Aarhus and Challenge Copenhagen events, for example, Magic Sportfood has joined forces with sports nutrition brand High5 to supply aid stations with a range of nutrition product offerings.
For the European Challenge Family events, High5 delivers energy drinks, bars and gels – while Magic Sportfood ‘delivers the now legendary’ white Challenge / Magic Sportfood bottle that goes with every Challenge competition around Europe as well as countless paper cups!
Aligning with the Alpe d’Huez triathlon – an iconic event in the European endurance sport community – adds further awareness to the Magic Sportfood online retail offering.
As the Alpe d’Huez triathlon organisers point out… The experience and quality of Magic Sporfood make them the perfect partner for the Alpe d’Huez triathlon in our aim to ensure the maximum satisfaction of all the participants. The entire organizing team is thrilled by this new partnership as it is great news for the event. We are convinced that, together, we will succeed in overcoming any challenges we will have to face in order to make the Alpe d’Huez triathlon renowned in the world. We share the same goal, and will prioritise the athletes’ comfort.
Therefore we are very pleased to welcome Magic Sportfood in this exciting adventure and look forward to meeting you all again in the Alpe d’Huez.
