Nestlé Nutrition is seeking a Senior Brand Manager, Innovation to join its Performance Nutrition team in Florham Park, New Jersey, US. According to the PowerBar brand owner, the Senior Brand Manager, Innovation is an exciting role for those passionate about sports nutrition and supporting Nestlé Performance Nutrition’s global mission of helping athletes perform better through sports nutrition.
Working in close collaboration with other Brand Managers, Consumer Insight and R&D, this position will develop a consumer insight driven strategy and sales pipeline. Responsible for the development of new products and business opportunities for Performance Nutrition, from idea generation through to commercialization, the role will help lead the NPD and innovation process for Nestlé’s US Performance Nutrition division.
The role includes a range of facets:
Know the consumer
- Participate in the development of key consumer insights
- Utilize consumer insight to develop innovation strategy and ensure insight is carried throughout to new product development and commercialization
Product experience
- Deliver product and packaging renovations that exceed target consumers expectations for sports nutrition
- Ensure taste and ease of use are fundamental drivers of innovation and renovation in conjunction with health benefits
- Ensure innovation and renovation are consistent with brand essence and brand strategy
Innovate ‘Bigger Bolder Better’
- Develop a 5G innovation pipeline that enables PowerBar to sustain competitive advantage
- Create new products that deliver on the perception that PowerBar is a leader in sports nutrition
Execute flawlessly
- Ensure the US Performance Nutrition team adheres to Nestlé NPDI processes
- Manage timelines and budgets to stay within scope of new product development plans
- Consistently deliver the annual new product plan in conjunction with retail launch windows
- Proactively manage PFME to stay with in budget and adjust to business changes
Experience/Education
- BA/BS required; MBA strongly preferred
- 7+ years CPG or nutrition product management experience
- Innovation experience from idea generation to commercialization of new products
- Must have innovation experience in sports nutrition or CPG
Emailed resumes will not be accepted. Those interested in applying for this position, can do so online.
