SignMeUp.com, Inc and the Independent Running Retailer Association (IRRA) have teamed up to provide marketing and education for IRRA members. Under a sponsorship agreement between the parties, SignMeUp has pledged to give the IRRA US$25,000 per year over the next 5 years to support marketing and business knowledge programs for US specialty run retailers.
The sponsorship is seen as a natural partnering for the two: IRRA and SignMeUp are like-minded organizations that have both put their stake in the ground to back locally owned, independent running retailers. Going forward, they will work together to foster top-producing running shops across the US.
IRRA is an advocacy organization, with a key objective to provide a voice for local running stores. Its membership body represents over 60% of all specialty run retail volume and over 90% of all specialty run wholesale volume in the United States. IRRA creates programs that help retailers save money on recurring expenses so they can be more profitable and competitive. The organisation also provides tools to help owners develop thriving businesses, thereby making an impact within local communities.
SignMeUp.com is a provider of web-based software and services for event registration, membership management, subscriptions, ticket sales, donations and fundraising campaigns. The company’s web-based software and flexible solutions provide easy to use, professional services to more than 1,500 organizations.
As a result of the collaboration between SignMeUp.com and IRRA, among new services being provided to IRRA member running retail stores are the SignMeUp+ program, which integrates the store’s customer events, loyalty reward incentives and customer data management into one powerful tool.
“The partnership between the IRRA and SignMeUp.com is one of the most important relationships we have put together in our 13 years of being in business”, said Todd Bellino, Vice President of Business Development at SignMeUp.com. “As a company, we are completely focused on delivering software and services to help specialty retailers drive more foot traffic, create store sales and increase customer retention. Our investment in the education of the [IRRA] members illustrates our relentless pursuit of maximizing membership value.”
The SignMeUp+ program merges merchant transaction processing, customer purchase history, the RunFree loyalty program, brand funded promotional offers and event registration management into a seamless package that serves both the retail owner and the shopper experience.
