Multisport accessories brand Profile Design and Bellwether cycle apparel are joining forces with digital platform Promoboxx. The partnership between the two brands and the Promoboxx digital solution is aimed at helping brick and mortar retailers ‘set up click-and-go online campaigns designed to drive sales and bring foot traffic into their stores.’
As the first cycling industry brands to work with the Promoboxx platform, Bellwether and Profile Design see an opportunity to support their local retailers at a grass roots level. The brand-to-retailer platform from Promoboxx appears to be an ideal match. It supports dealers by providing them with customized content in the form of special offers and promotions for delivery to their local fan bases via social and other digital media.
“Promoboxx gives us a great opportunity to support our dealers in the social media sphere by providing them with fresh content that helps drive foot traffic into their stores,” said Barry Smith, Director of Marketing with Profile Design and Bellwether. “We are pleased with the initial response to the program and are looking forward to activating similar programs in the near future.”
Sonciary Honnoll, Promoboxx’s VP of Marketing and Client Services added, “Innovation not only drives the Profile Design and Bellwether product technologies, but its marketing initiatives as well. That’s why Promoboxx is thrilled to be partnering with both brands. Profile Design and Bellwether truly believe in doing whatever possible to support their local dealers online. It’s the best way to build preference with their retail partners.”
www.profile-design.com
www.bellwetherclothing.com
www.promoboxx.com
