Airstreeem, the premium cycle brand founded in 2008 by former Pro KTM Continental team racer Stefan Probst and located in his Salzburg, Austria, home town, is now rolling out into the UK. According to the company, ‘the Airstreeem brand has quickly become renowned amongst discerning race and tri cyclists for its no-compromise quality proposition and 100% focus on the needs of riders.’
Technically and aesthetically impressive in equal measure, the Airstreeem range features 8 ultra-light aerodynamic frames complemented by 8 wheel sets that utilize smooth wall carbon technology – all carefully hand built in Austria and pro cycling tested.
Boasting a host of special features and proprietary technologies, Airstreeem frames come with a notable 12-year warranty period.
Carbon Aero 50 wheels benefit from a unique non-touch double spoke design and specially coated rims – perfect for competition and training. These technologies combine to enable riders to benefit from a claimed 27% shorter braking distance from 40mph with significantly reduced braking temperatures.
Pair the Carbon Aero 50 with the Triple E SL Team road bike, Airstreeem’s ‘time machine’, distinguished by the use of super smooth carbon wall technology, and riders will be faced with ‘a no compromise racing and winning machine.’
Airstreeem is the choice of Daniel Niederreiter, the Austrian National Triathlon Champion and a host of other professional cyclists.
Winner of the ISPO Brand New Award & BIKE EXPO Award, Airstreeem products are expected to generate high demand in the UK, following the brand’s success in Austria and Germany.
Brandnation is working with Airstreeem to launch the brand into the UK. Brandnation’s response to a wide ranging brief will include the adoption of ‘a multi-tier, multi-channel strategy to maximise targeted trade, specialist and consumer media exposure.’ In addition to the product and brand launch, Brandnation will also maximise sponsorship of the Airstreeem pro-team, which includes Twenty3C and top international athletes such as Steffen Justus, Gregor Buchholz and Alexander Bryukhankov.
