Quintana Roo has added further details about its multi-year sponsorship deal with the QT2 Systems triathlon team, which was originally unveiled this January.
The deal sees the bike manufacturer named as the team’s Official Bike Sponsor beginning in 2013. This announcement also coincides with the launch of QR’s 2013 line-up and a renewed athlete outreach commitment at the company.
“As QR continues to grow – and as the brand itself becomes more visible at so many events – we’re always on the lookout for partnerships of this calibre,” said Peter Hurley, CEO of American Bicycle Group, parent company of Quintana Roo. “Clearly, QT2 is a team of distinction, both for the success they’ve had on the course but also for the community-building efforts of [their] athletes.”
Both QR and QT2 see obvious benefits to the multi-year nature of the agreement: “For us,” said Jesse Kropelnicki, founder of QT2 Systems, “an extended sponsorship of this sort allows us to really cultivate the relationship, bringing long-term value to our athletes’ performance and our sponsor’s brand. No other brand has quite the legacy of Quintana Roo in the triathlon world, so we’re really glad to have a chance to partner with Peter and whole crew at QR.”
In 2011, QR expanded its team sponsorship program becoming both the Official Bike of the widely recognized Timex Multisport Team and of the rapidly expanding REV3 Triathlon Series. Both were multi-year deals.
The QT2 Triathlon Team has 24 pro level triathletes on its roster as well as 140 coached age group level triathletes in the US and internationally. In 2012, QT2 Systems had one of the largest representations of coached athletes at the World Championship in Kona, Hawai’i. The team will be participating in over 100 events across the 2013 season.
www.qt2systems.com
www.quintanarootri.com
