YWC Sports has confirmed major wheel manufacturer HED Cycling as a partner to KMD Challenge Aarhus, KMD Challenge Copenhagen and UWCT Gran Fondo Copenhagen,
HED Cycling has been an industry leader in high performance cycling wheels for decades. As a company focused on rider performance and experience, according to local Danish event organiser YWC Sports, HED is the perfect wheel partner to each of its three premium events.
Thomas Veje Olsen CEO of YWC Sports said “Our primary aim is competitor experience, and we are confident this partnership with HED Cycling further enhances the experience our participants have when choosing to race our events. We are keen to work with partners that represent our work ethic and company profile; HED Cycling fit this perfectly.”
Director of HED Cycling Denmark, Helle Frederiksen added, “HED Cycling has been [under-represented] in Denmark for many years, with our recent takeover of the company in Denmark we are now very excited to re-build the brand and its reputation as the best.
“With many tests proving that HED products are the best performing cycling wheels on the market, it made perfect sense for us to partner one of Europe’s leading sports event companies, YWC Sports. I am really excited about this partnership; we are very much looking forward to working closely with the competitors of the events and helping them better their race day performance.”
With an estimated 6000 competitors expected for the UWCT Gran Fondo Copenhagen, KMD Challenge Aarhus and KMD Challenge Copenhagen – event participants will now benefit from exclusive packages and prices on HED Cycling products, whilst also receiving cycling and aerodynamic from the experts at HED Cycling via the YWC Sports newsletter.
The HED Cycling benefits are available to all competitors who have signed up for one of the three YWC Sports events – UWCT Gran Fondo Copenhagen, KMD Challenge Aarhus and/or KMD Challenge Copenhagen.
All competitors can download their exclusive HED Cycling product brochure online. All offers and shipping are available to most European countries; although all orders must be placed via HED Cycling’s Denmark homepage.
www.kmdchallengeaarhus.com
www.hedcycling.dk
